My Personal Motivator Releases New Features [App Update]

My Personal Motivator is a personalized motivation app offering quotes in over 100 categories, each with 15 targeted quotes per emotion and no repeats. A Top 5 app in it’s category on iTunes!

Updates:

  • 10 beautiful new backgrounds added
  • 15 quotes per category, instead of the previous 10
  • Quick alphabetized access to categories
  • 2 new categories: “Frustrated” and “Worried About … Work/Career”.

Download My Personal Motivator for 99 cents on the Apple App Store and Google Play.

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Medical Apps Mobilizing Smartphone Users to Better Health

Mobile apps aren’t just for check-ins and increasing revenue streams, they’re also monitoring your blood pressure and even mapping out a detailed view of your skeletal system.

The app industry has catered to everyone from gamers and music lovers, to the avid traveler and everybody in between since the inception of the app store in 2008. Over the last few years we’ve seen some amazing applications use some incredible technology, and the medical industry is no different.

According to Research2Guidance 2010, 500 million smartphone users worldwide will be using a health care application by 2015.* According to those stats it should come as no surprise that nearly 72% of physicians have tossed their beloved beepers for a Smartphone. With the mobile health market expected to hit $9.6 billion by 2012 there’s no doubt we’ll continue to see an increase in mobility for physician and patient use.

Here are just a few examples of how the medical industry can utilize mobile technology to assist physicians in day-to-day tasks:

  • Epocrates is a drug reference resource for thousands of prescriptions. Features include clinical information, BMI & GFR calculators, drug interaction checker, and many more. The initial download is free with the option of a premium service upgrade.
  • Skyscape Medical Resources is a decision-support tool that includes drug information, medical calculators, and clinical information on more than 850 topics. The initial download is free with the option of a premium service upgrade and in-app purchases.
  • Mobile MIM provides wireless and portable access to medical images for those using SPECT, PET, CT, and MRI systems. Mobile MIM allows you to store, share, and view images using MIM specialized workstation software. The app is free.
  • iChart EMR is an electronic medical record system used to track and manage patients. Some of the features include the ability to write prescriptions, track labs and studies, and look up CPT4 and ICD9 codes. The app is $139.99.
  • 3D4Medical.Com’s suite of apps utilizes 3D technology to showcase some incredible imagery of the human body. 3D4 Medical has over 15 apps on the iPhone and iPad giving in-depth views of the Musculoskeletal, Nervous, Digestive, and Cardiovascular systems. Apps range from free up to $6.99.

Medical apps aren’t just for aiding patients. You don’t need a doctor to check your symptoms if you aren’t feeling well, or even to track and monitor your diabetes. Mobile apps are keeping patients informed while leading them down the path to better health.


Here are a few examples of how medical apps impact the lives of the everyday mobile user:

  • WebMD was released in 2008 and has been downloaded over 5 million times. Key features include symptom checker, drugs & treatments, pill identification tool, local health listings and many more. The app can be downloaded for free.
  • What to Expect is a series of apps geared towards pregnancy and parenthood. From fertility to birth What to Expect lets you log, track, and get informed on your unborn child or new addition to the family. There are 4 apps in the series; baby, fertility, pregnancy, and baby name. All of the apps can be downloaded individually, for free.
  • iTriage is a symptom checker, doctor finder, and medical reference tool. iTriage guides you throughout the entire process of pin-pointing the illness, finding a doctor, directing you to the location, and even showcasing the ER wait times for particular hospitals. The app can be downloaded for free.
  • Blood Pressure Monitor – Family for iPad is a health tracking app that monitors and tracks blood pressure, weight, and heart beat rate. The app also utilizes iTunes file sharing to import your existing medical information into the app. Blood Pressure Monitor has a free version as well as a Pro version available for $1.99.
  • Diabetes Buddy – Control Your Blood Sugar helps you manage your diabetes by tracking, monitoring, planning, and sharing your data with a health care professional. The food database houses over 200,000 food recommendations as well as a customized food feature, search, and recipe builder. There is a free and paid version for $4.99.

What are some of your favorite medical/health apps? Let us know in the comments field below.

Resources: FDA News Release, July 2011

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Mobility & the Way We Browse the Web

With Android and iOS leading the Smartphone boom over the last few years, it comes as no surprise that the mobile market is quickly changing how we browse the web. From gaming and social media to local search, mobile devices are creating opportunities for businesses and developers to reach a broader audience.

Mashable posted an informative Infographic, created by Microsoft Tag, that showcases how individuals use their Smartphones.

Do these stats match up to how you use your mobile device?

2010: The Year of the Smartphone

There wasn’t a bigger and more exciting year in Mobile (in my humble opinion) then 2010. With Apple leading the pack and Android closely on it’s tail, its been an exciting time to stay in tune with the mobile world and see some exciting shifts in technology.

2010 was full of new trends that have changed the mobile landscape forever. Below is a list of some of the most notable mobile trends of the year. Take a look, and feel free to let me know what you think are the top trends of 2010! I’ll be following this post with a look at the top apps of the year so check back soon.

Native apps vs. web

2010 was definitely the year of the app. With the release of the iPhone 4, the iPad, and Android’s steady rise to the top, it seems like everyone is in the app business (including yours truly), and with the move towards everything mobile, it’s a nice spot to be in.

The question is, should companies be developing native applications or simply optimizing their current web presence for mobile? I think it all comes down to what kind of business you’re in. As a marketer, as well as a consumer, I want VALUE when I download an application. If I’m looking to connect with a company’s brand via a mobile app I want features that will keep me interested in the application. Whether it’s the ability to order food, play a game, create and share photos, make purchases, the list goes on and on. Ask yourself, “what value am I providing my customers via an application”?

I do believe every company needs to be mobile ready, but I don’t believe every company needs an app. If you are simply re-creating your website just to say you have an app, then maybe you should invest those dollars in optimizing your own mobile website. People are browsing the internet more then ever, so make sure you evaluate your current mobile presence, your company goals, and how you can utilize the current technology to create the best experience for your customers.


Location Based Services

My Facebook wall has been filled with check-ins and status updates from all over the US with friends letting me know where they’re at and what they’re up to. Location based services isn’t a new technology, but the advances in mobile has created a brand new experience for today’s consumer.

With company’s like Foursquare, Facebook, and Yelp taking the lead, consumers can find local deals, restaurant reviews, events, and info about the businesses in their city. 2011 will introduce a host of new improvements and features that I think will continue to revolutionize the way people share their lives.

Sensor technology and augmented reality are just a few ways that will enhance how people utilize location based services. I think we will also be seeing a lot more rewards via coupons and deals for people who check-in on a regular basis. What do you think will be the next trend in location based services?


The Internet of Things

With the introduction of Smartphones we are becoming more connected then ever and new advances in technology are bringing aspects of our everyday life straight to our finger tips.

From 4G technology to QR codes, the mobile commerce landscape is looking to explode over the next few years with the help of mobile devices:

  • According to a research study conducted by ABI Research, consumers are expected to spend $119 billion by 2015 through their mobile devices, globally. This makes up about 8% of all e-commerce activity.
  • According to Juniper Research, mobile payments around the world are expected to quadruple from $170 billion in 2010 to $630 billion in 2014.

Native Smartphone features are also contributing to the way we connect and communicate. For example, the iPhone’s built-in accelerometer allows us to adjust the way we view objects online and allow for better game control. The iPhone’s sensor technology includes noise, proximity, and light sensors that continue to enhance our mobile experience.

As developers continue to explore the world of mobile and technology available, I predict we’ll see some pretty amazing apps and features in 2011.


4G Wireless Networks

As more people get connected, the next obvious step would be to provide a quicker, more efficient network. With quicker speeds on your mobile device, and the rise of the tablet, I’m sure we’ll see a dive in desktop and laptop sales to in 2011.

Carries like Sprint have already rolled out their 4G networks in select areas with Verizon and AT&T looking to roll out their version of 4G, Long Term Evolution (LTE), by mid-2011. Faster networks will definitely bring on a slew of new phones available in the next year as well as enhanced features and an even closer connective experience.


Android

Last but certainly not least is Android. Apple charged onto the scene with the iPhone, then followed it up with the even more impressive iPhone 4, but this year didn’t belong to Apple.

With some impressive Smartphones, including the Samsung Galaxy S, T-Mobile G2, HTC Droid Incredible, and Motorola Droid X (just to name a few), it’s not surprising that Android has surpassed Apple in market share. With a host of tablets coming out soon they’re numbers are only sure to rise over the next year.

To top off an already impressive year,  the Android Market has officially surpassed 200,000 applications. Just two months ago the app store passed the 100k mark. Android has yet to dethrone the Apple App Store and their selection of over 300,000 apps, but with their recent dominance in the market and a promising line of additional products, I have no doubt Android will continue to break records and evolve in 2011.

What are your thoughts? Let me know in the comments field below.

The “Internet of Thing” photograph comes courtesy of Flickr Photostream: lynetter

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