Healthline Recognizes “Biblical Encouragement – Alcohol Addiction” as Top App

Here at WorldLink Apps we strive to create meaningful mobile technology for our clients and end-users. So when we heard Healthline.com included us on their list of 10 Best Apps for Recovering Alcoholics we had to share it with you all.

10 Best Apps for Recovering Alcoholics

According to the National Institute on Alcohol Abuse and Alcoholism (NIAAA), 18 million Americans suffer from an alcohol use disorder. Whether you’re dealing with less serious alcohol abuse or more troubling alcohol dependence (aka alcoholism), you’re probably drinking more than you or your network would like. You might be experiencing cravings, a loss of control, an increase in tolerance, and horrible withdrawal symptoms

The good news is that through treatment, both alcohol abusers and alcoholics are able to remain sober for the rest of their lives. If you’re dipping your toes in temperance or are in the midst of a full-fledged alcohol treatment program, the following 10 apps will add that extra bit of encouragement to keep you on the right path.

Thank you Healthline for  recognizing Biblical Encouragement РAlcohol Addition. We hope this app continues to bring peace and aid to people suffering from an alcohol related issue.

Download the App from the iTunes App Store HERE.
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How to Market Your Mobile Application

The marketing landscape has significantly changed over the last few years with the emergence of social media and brands like Facebook and Twitter. Now with Smartphones changing the way we connect and the impact of mobile apps, some might be wondering, “How do I market my newly developed mobile application?”

Here are 5 tips that I’ve learned on my mobile app journey:

1. Create a valuable product

I know this seems like a no-brainer, but there is a countless number of companies and individuals that are blinded by their own personal bias. Everyone thinks their app is gold and that it deserves to be downloaded by millions of people. But with over 325k apps on iTunes alone, you have to offer more than just a presence on the app store.

Research! Research! Research! Marketing 101 teaches us to know your target market. So know your customers. What are they saying about your brand? What are you doing right or wrong, and how can you improve? An app is not only an opportunity to promote your brand, but it’s an opportunity to offer your customers something truly unique. Put yourself in your customer’s shoes and ask yourself, what would make you download your brand’s application? Most importantly, what would propel you to keep launching the app?

2. Create a website or landing page

Just like your website is the face of your brand, so should the site or landing page for your app. The page should showcase your application in full detail with descriptions, feature sets, screen shots, video, and most importantly…a direct link to purchase the app.

As opposed to just marketing the iTunes link, marketing the landing page gets people to your site and the opportunity to browse other available products. Brand building!! Posting your links to Twitter and Facebook also helps to boost your SEO.

3. Advertise on Facebook

I’m partial to Facebook advertising for two main reasons: cost and targeting. Depending on the type of campaign your running and how wide your reach is, on average, Facebook’s CPM (cost per impression) and CPC’s (cost per click) remain under a dollar. With the ability to set your own daily budget (with no minimums) and end the campaign at any time, opens the door to any marketing budget.

The demographic and targeting settings are very easy and broad, allowing you the ability to target a very small group of people or millions worldwide. The fact that keywords are actually pulled from profiles also guarantees you’re choosing the right terminology to fit your campaign.

Quick Tips:

  • Keep your headline short and sweet and RELEVANT to what you’re advertising.
  • Use an eye catching picture – again, keep it relevant – no false advertising.
  • Focus on your target market and play around with different keywords until you achieve the reach you want. Facebook also gives keywords suggestions off of what you’re inputting…use them.
  • Reaching as many people as possible isn’t necessarily the best strategy. If you’re reach is 100 million people you might get lost in the crowd. Really hone in on your target market and start from there.

4. Submit your press release to news outlets and blog sites

Create a press release (keep it at a page) that includes a brief description of the app and the key features, price, and app store location. Research which outlets will benefit the most from your app and send them your press release.

Don’t limit yourself to news sites. There are millions of blogs and app review sites all over the web. Find the influencers in your field and target them with your release as well. Get creative and do your RESEARCH!! Again, know your market and go after it.

5. Track your efforts – live and learn

What’s the point of marketing if you can’t track your efforts? Define your goals, and select the tools that best monitor the medium you’re using. For example, tools like HootSuite and Objective Marketer will help you track your efforts on Twitter. Google Analytics is another great tool that helps you track your site traffic and AdWords campaigns.

The mobile app world is still very new and so is most of our experience in marketing our app products. Research which mediums are best suited for your needs, track your efforts, and carry each experience on to the next campaign. We’re all figuring this out together, trust me…you are not alone.

What are your experiences with marketing mobile applications? Let us know in the comments field below.

My Natural Healer for iPhone

 

My Natural Healer is WorldLink’s latest application, launched last May. It’s compatible with the iPod Touch and iPhone OS 2.0 or later. Look for a release on the Android Market very soon!

Brief Overview

My Natural Healer is the most comprehensive Natural Healing app on iTunes, containing over 1000 natural remedies from the world of herbalism, homeopathy, nutrition, aromatherapy, hydrotherapy, massage therapy, lifestyle, diet and others.

Here’s how the app works:

The user starts by selecting one of the more than 100 common illness categories. The app contains an extensive list of natural remedies for each category. There are two versions of the application, free and paid. The paid version provides the user with 10 remedies per illness, where the free version gives you 2 remedies.

My Natural Healer is available on iTunes for 99 cents.

Have you downloaded the app? We’d love to hear your feedback and suggestions!

Click here for additional details

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