Introducing Farmer Joe’s Fruit Harvest: Now on iTunes

I’m excited to announce WorldLink Apps’ first mobile game developed for the iPhone. For our first game we wanted to develop something that was aesthetically pleasing to the eye, challenging, and fun for all ages. Thus, Farmer Joe’s Fruit Harvest was born.

Synopsis – Help Save Farmer Joe

In a small Midwestern town, farmer Joe and his orchard farm have fallen on hard times. Last season was abundant for Joe and his family, but this year mother-nature is raring her ugly fist and causing farmer Joe great distress.

The changing winds and odd weather in the Midwest has produced an abnormal amount of creepy critters on the farm. Squirrels and woodpeckers, frogs and monkeys…even Toucans and Sloths are eating their way through farmer Joe’s crop. The orchard farm needs your help.

Harvest all 40 levels of crop to help save Joe from bankruptcy. Hurry and get started before another batch of apples fall victim to another worm infestation.

Farmer Joe’s Fruit Harvest Contest

Download the Farmer Joe’s Fruit Harvest app, then successfully play all levels to unlock the contest. Click on the Contest button after you finish the final level and accept the agreement. Each randomly selected winner will receive a fruit basket. Please review the full contest rules here>

Farmer Joe’s Fruit Harvest is available on iTunes for 99 cents! DOWNLOAD HERE

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Good Thoughts, Good Words, Good Deeds Released on iTunes

Derived from the popular iTalk to God series, released in September of 2009, Good Thoughts, Good Words, Good Deeds is now available on iTunes for free. GTGWGD facilitates a personal and meaningful conversation between the user and Ahura Mazda. Ahura Mazda is the highest deity of worship in Zoroastrianism. The app also contains the 101 names for Ahura Mazda.

Key Features:

  • Personalized experience specific to your current feelings
  • 7 categories to choose from, each with a specific prayer
  • Favorites
  • Post verse to Facebook wall
  • Email share
  • SMS text share
  • App remembers last favorite viewed, displays new one
  • Encouraging commentary on each verse

Requirements:

  • Compatible with iPhone and iPod Touch
  • Requires iPhone OS 3.0 or later

Download Good Thoughts, Good Words, Good Deeds

Medical Apps Mobilizing Smartphone Users to Better Health

Mobile apps aren’t just for check-ins and increasing revenue streams, they’re also monitoring your blood pressure and even mapping out a detailed view of your skeletal system.

The app industry has catered to everyone from gamers and music lovers, to the avid traveler and everybody in between since the inception of the app store in 2008. Over the last few years we’ve seen some amazing applications use some incredible technology, and the medical industry is no different.

According to Research2Guidance 2010, 500 million smartphone users worldwide will be using a health care application by 2015.* According to those stats it should come as no surprise that nearly 72% of physicians have tossed their beloved beepers for a Smartphone. With the mobile health market expected to hit $9.6 billion by 2012 there’s no doubt we’ll continue to see an increase in mobility for physician and patient use.

Here are just a few examples of how the medical industry can utilize mobile technology to assist physicians in day-to-day tasks:

  • Epocrates is a drug reference resource for thousands of prescriptions. Features include clinical information, BMI & GFR calculators, drug interaction checker, and many more. The initial download is free with the option of a premium service upgrade.
  • Skyscape Medical Resources is a decision-support tool that includes drug information, medical calculators, and clinical information on more than 850 topics. The initial download is free with the option of a premium service upgrade and in-app purchases.
  • Mobile MIM provides wireless and portable access to medical images for those using SPECT, PET, CT, and MRI systems. Mobile MIM allows you to store, share, and view images using MIM specialized workstation software. The app is free.
  • iChart EMR is an electronic medical record system used to track and manage patients. Some of the features include the ability to write prescriptions, track labs and studies, and look up CPT4 and ICD9 codes. The app is $139.99.
  • 3D4Medical.Com’s suite of apps utilizes 3D technology to showcase some incredible imagery of the human body. 3D4 Medical has over 15 apps on the iPhone and iPad giving in-depth views of the Musculoskeletal, Nervous, Digestive, and Cardiovascular systems. Apps range from free up to $6.99.

Medical apps aren’t just for aiding patients. You don’t need a doctor to check your symptoms if you aren’t feeling well, or even to track and monitor your diabetes. Mobile apps are keeping patients informed while leading them down the path to better health.


Here are a few examples of how medical apps impact the lives of the everyday mobile user:

  • WebMD was released in 2008 and has been downloaded over 5 million times. Key features include symptom checker, drugs & treatments, pill identification tool, local health listings and many more. The app can be downloaded for free.
  • What to Expect is a series of apps geared towards pregnancy and parenthood. From fertility to birth What to Expect lets you log, track, and get informed on your unborn child or new addition to the family. There are 4 apps in the series; baby, fertility, pregnancy, and baby name. All of the apps can be downloaded individually, for free.
  • iTriage is a symptom checker, doctor finder, and medical reference tool. iTriage guides you throughout the entire process of pin-pointing the illness, finding a doctor, directing you to the location, and even showcasing the ER wait times for particular hospitals. The app can be downloaded for free.
  • Blood Pressure Monitor – Family for iPad is a health tracking app that monitors and tracks blood pressure, weight, and heart beat rate. The app also utilizes iTunes file sharing to import your existing medical information into the app. Blood Pressure Monitor has a free version as well as a Pro version available for $1.99.
  • Diabetes Buddy – Control Your Blood Sugar helps you manage your diabetes by tracking, monitoring, planning, and sharing your data with a health care professional. The food database houses over 200,000 food recommendations as well as a customized food feature, search, and recipe builder. There is a free and paid version for $4.99.

What are some of your favorite medical/health apps? Let us know in the comments field below.

Resources: FDA News Release, July 2011

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The Frisco RoughRiders Launch “New & Noteworthy” Mobile Application

The Frisco RoughRiders, the Class AA affiliate of the Texas Rangers major league baseball club, teamed up with WorldLink Apps to launch an extensive mobile application for the iPhone, and iPod.

Loaded with a large number of location-based features and team information, the app is used by RoughRiders’ fans to better enjoy the game day experience.

The RoughRiders home field is Dr Pepper Ballpark, a unique, innovative, and award-winning baseball park that is well-known for its “fun factor” and family-oriented environment.

The application was recently deemed “New & Noteworthy” by Apple and is available for free on iTunes.

Download here!

Key Features:

Arriving

  • Guide me
  • Arrival time
  • Traffic reports
  • Alternate routes
  • Parking
  • Mark my car!
  • Stadium map
  • Find my seat
  • Find concessions
  • Find restroom
  • Find pro shop
  • Founder’s member
  • My Riders account
  • FAQ

Pre-Game

  • Game day preview
  • Announcements
  • Schedule
  • Standings
  • Roster
  • Coaches
  • Statistics
  • News reports
  • Predict the Score!
  • Fan events
  • Charities

Game Time

  • Listen Live
  • Riders blog
  • Facebook
  • Twitter
  • Facilities report
  • Trivia game
  • Fan survey

Post-Game

  • Find pro shop
  • Find my car!
  • Arrival time home
  • Traffic reports
  • Celebrate!
  • Sponsor deals

Screen Shots

iTalk to God Users Needed for News Article

WorldLink was recently approached by a multimedia journalist at the Wall Street Journal regarding our iTalk to God application for iOS and Android. She is currently working on a story that profiles faith based, mobile applications.

If you live in the New York City area and have used the app please let us know. You could be profiled in the Wall Street Journal!

Post a comment at the end of this post and our marketing analyst will contact you.

Keeping Your Mobile Application Relevant

In today’s mobile app market you have to do more than simply develop an application. With over 325,000 apps on iTunes how will your application stay relevant over the years to come?

Many developers make the mistake of “develop then leave it”. Once the app is completed its left out on the app store to collect dust with high hopes of being found. Check out my article on How to Market Your Mobile Application for some cheap and easy marketing tips, but for the this article I want to talk about updates!

How many times have you looked at an app on iTunes and noticed it hasn’t been updated in 6 months to a year? What does that say to the consumer? If you want to keep the attention of the user you have to give them a reason to keep launching the application.

WorldLink launched iTalk to God in September of 2009. Our marketing plan has included online advertising, print ads, and social media campaigns. Besides the normal bug fixes we didn’t release an extensive update until December 15th, 2010. In early 2010 iTalk to God reached the number 5 spot in the reference category. After a few months and the newness of the app faded, iTalk to God fell out of the top 200 completely.

The most recent update included finger swipe verse traversal, share verses using SMS text, backward verse traversal, and left/right traversal buttons. We also launched the ability to post on Facebook a few months prior. Since the December 15th update not only have we moved back into the top 100, but we have received consistent daily reviews, and now have a 5 out of 5 star rating.

Listen to what your customers are saying and implement their suggestions into your updates as well. This will not only keep your users coming back to the application, but they will look out for your future products as well.

How have updates effected your app?

How to Market Your Mobile Application

The marketing landscape has significantly changed over the last few years with the emergence of social media and brands like Facebook and Twitter. Now with Smartphones changing the way we connect and the impact of mobile apps, some might be wondering, “How do I market my newly developed mobile application?”

Here are 5 tips that I’ve learned on my mobile app journey:

1. Create a valuable product

I know this seems like a no-brainer, but there is a countless number of companies and individuals that are blinded by their own personal bias. Everyone thinks their app is gold and that it deserves to be downloaded by millions of people. But with over 325k apps on iTunes alone, you have to offer more than just a presence on the app store.

Research! Research! Research! Marketing 101 teaches us to know your target market. So know your customers. What are they saying about your brand? What are you doing right or wrong, and how can you improve? An app is not only an opportunity to promote your brand, but it’s an opportunity to offer your customers something truly unique. Put yourself in your customer’s shoes and ask yourself, what would make you download your brand’s application? Most importantly, what would propel you to keep launching the app?

2. Create a website or landing page

Just like your website is the face of your brand, so should the site or landing page for your app. The page should showcase your application in full detail with descriptions, feature sets, screen shots, video, and most importantly…a direct link to purchase the app.

As opposed to just marketing the iTunes link, marketing the landing page gets people to your site and the opportunity to browse other available products. Brand building!! Posting your links to Twitter and Facebook also helps to boost your SEO.

3. Advertise on Facebook

I’m partial to Facebook advertising for two main reasons: cost and targeting. Depending on the type of campaign your running and how wide your reach is, on average, Facebook’s CPM (cost per impression) and CPC’s (cost per click) remain under a dollar. With the ability to set your own daily budget (with no minimums) and end the campaign at any time, opens the door to any marketing budget.

The demographic and targeting settings are very easy and broad, allowing you the ability to target a very small group of people or millions worldwide. The fact that keywords are actually pulled from profiles also guarantees you’re choosing the right terminology to fit your campaign.

Quick Tips:

  • Keep your headline short and sweet and RELEVANT to what you’re advertising.
  • Use an eye catching picture – again, keep it relevant – no false advertising.
  • Focus on your target market and play around with different keywords until you achieve the reach you want. Facebook also gives keywords suggestions off of what you’re inputting…use them.
  • Reaching as many people as possible isn’t necessarily the best strategy. If you’re reach is 100 million people you might get lost in the crowd. Really hone in on your target market and start from there.

4. Submit your press release to news outlets and blog sites

Create a press release (keep it at a page) that includes a brief description of the app and the key features, price, and app store location. Research which outlets will benefit the most from your app and send them your press release.

Don’t limit yourself to news sites. There are millions of blogs and app review sites all over the web. Find the influencers in your field and target them with your release as well. Get creative and do your RESEARCH!! Again, know your market and go after it.

5. Track your efforts – live and learn

What’s the point of marketing if you can’t track your efforts? Define your goals, and select the tools that best monitor the medium you’re using. For example, tools like HootSuite and Objective Marketer will help you track your efforts on Twitter. Google Analytics is another great tool that helps you track your site traffic and AdWords campaigns.

The mobile app world is still very new and so is most of our experience in marketing our app products. Research which mediums are best suited for your needs, track your efforts, and carry each experience on to the next campaign. We’re all figuring this out together, trust me…you are not alone.

What are your experiences with marketing mobile applications? Let us know in the comments field below.

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